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Rolex is the largest single luxury watch brand by far, recognized the world over as an elite status symbol. Founded in 1905 by Hans Wilsdorf, along with his brother-in-law, William Davis, the company’s 100-year history is a testament to its legendary status. Wilsdorf & Davis was the original name of what later became known as the Rolex Watch Company when Wilsdorf had the name trademarked. It is said that he wanted a name with no actual meaning that would be easily pronounceable and recognizable in any language. As a teenager, Wilsdorf worked with Herman Aegler, a watch exporter in Switzerland. At the time, mostly pocket watches were produced as manufacturers had difficulty producing accurate and reliable movements in a small enough size to fit a wrist watch. Wilsdorf was a perfectionist who improved the standards of watch making, striving for smaller and ever more accurate movements, even submitting his models to the Neuchatel Observatory for testing. Aegler’s company agreed to supply the movements for Wilsdorf’s venture and later began to produce solely for Rolex. In 1910, Wilsdorf submitted his first watch movement to the School of Horology in Bienne, Switzerland, where it was awarded the world’s first wrist watch chronometer rating. In 1914, Rolex was awarded Class A Certificate of Precision from the Kew Observatory in England, a certification that had previously been given only to marine chronometers. From that point on Wilsdorf insisted that all Rolex watches be put through similar testing and sold only with an Official Timing Certificate. To this day the assembly of a Rolex watch is put through rigorous testing and if it’s more than 200 working parts cause its movement to deflect for more than one second, the entire process starts over. In addition to being extremely accurate, Wilsdorf recognized that a superior watch must also be reliable and durable. One of the main problems at the time was that dust and moisture would enter the watch case through the caseback and the crown and progressively damage the movement. Under his leadership and direction, Wilsdorf made many innovations in either creating the technology or buying patents that made wrist watches dust proof, waterproof, and auto winding, including developing a screw crown and caseback mechanism that revolutionized the watch industry. The Rolex Oyster watch was designed based on the world’s first water resistant watch. This design featured a moisture proof case that situated the winding stem on the outside of the watch. Seeing a brilliant marketing opportunity, Rolex outfitted Mercedes Gleitze with an Oyster during her 1927 swim across the English Channel, from which the watch returned in perfect condition. In addition, Wilsdorf had a specially made Rolex attached to the side of the Trieste bathyscaphe, which went to the bottom of the Marian Trench in the ocean floor. The watch survived and tested as having kept perfect time the ascent and descent, a further testament to its remarkable durability. Rolex has a reputation for having produced watches suitable for deep-sea diving, aviation, and mountain climbing, which was further proven when Sir Edmund Hillary wore a Rolex while climbing Mt. Everest in 1953. Wilsdorf ‘s vision was to create the world’s finest watch, and Rolex has maintained the same standard of superior craftsmanship throughout its history. With the proliferation of quartz technology infiltrating the market in the 1950’s, watches were able to be mass produced very cheaply. Hong Kong quickly became the largest producer of watches and while many companies began outsourcing, Rolex never deviated from its initial plan. Unlike other luxury goods producers, Rolex has always been a privately held company. Wilsdorf left the company in the hands of a foundation upon his death, ensuring that it would never be publicly traded and that the quality of its products would never be compromised. It is this dedication to quality which makes Rolex the world’s best selling watch company and ensures that the value of a Rolex will only increase with time.
Scott Parham is a famous author who writes about Rolex Watches including rolex lady watch & Presidential watch .
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