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How To Get Toyota's Best Customer Service

By: Jason Lancaster

Your Toyota (or your Toyota dealer) is giving you a headache. There's a problem and the customer service you've received hasn't been good enough. Your problem is still unresolved. How do you get it solved?

Ninety percent of all vehicle customer service problems are solved by a local dealership. The fact is the local dealer is invested in solving your problem because they know that's the best way to earn a lifetime customer. In fact, did you know it's less expensive to make a lifetime customer through customer service than through advertising? Dealers know this fact and use it every day to solve problems.

But just because solving customer service problems is an inexpensive way to make a lifetime customer doesn't necessarily mean that your dealer will do it for you. First, you have to show them you're going to be a good future customer and worth helping.

Show your dealer you're a good future customer by being nice to everyone at the dealership. Even though belittling these people may be therapeutic, all it will do is prove to the dealer that you're not worth saving. Instead, treat everyone like gold and you'll make them want to help you.

Being nice is crucial, but speaking with the general manager of the dealership is easily the best thing you can do to help yourself. While there are many managers in a dealership, the GM has the power to solve nearly any problem. The GM can pick up the phone and speak with one of Toyota's regional executives, authorize an expensive repair, or even decide to warranty a vehicle. Toyota empowers every dealership general manager to act on their behalf -- perfect for solving customer service problems.

If the GM at your local dealer can't help you, your next point of contact is Toyota Motor Company. I suggest you try a two-pronged approach and call both your local Toyota regional office and the national help line. You can find the phone number for the national helpline in your owner's manual, and the local regional office can usually be found in the yellow pages of your regions larger cities. While the local regional office will often refer you to the national helpline, with a little persistence you can speak with a regional executive about your problem.

In summary, when you have a Toyota customer service problem, start by working thru your local dealer. Speak with the GM and be as nice as possible. If your local dealer won't help, call both the national Toyota hotline and the closest regional office. Be nice, don't give up, and your Toyota customer service problem will be resolved.

Author Jason Lancaster has been working in the auto industry for the better part of a decade. He runs a Toyota Tundra website, www.tundraheadquarters.com, as well as the Lowell Toyota website.
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