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The horrendous May Public Holiday weather and driving downpours which met workers on their way back to the office on the Tuesday, following a long weekend, has led to a big increase in orders for holidays abroad. Many people it seems are trying to move away from the erratic weather of the UK and go somewhere hot and sunny. Over the course of the bank holiday and particularly around Tuesday lunch time, online travel companies like, First Choice, lastminute.com and Thomson experienced dramatic rises in online holiday bookings, some even by 20%. The climate of the UK is a deciding factor in driving British holiday makers abroad in record numbers again this year, bookings alone for winter breaks have dramatically increased and demand for short city breaks is ever growing. With the circumstance of global financial anxiety in the UK at the moment, short city breaks are becoming well liked with people not ready to pay out for full price holidays. The mean cost for a week’s holiday has recently been put at £2,057, according to a recent survey of around three thousand travellers abroad. The small, city breaks, with cheap prices are rising in popularity, stimulated by costs of 2 weeks abroad compared to shorter breaks, a recent survey by an online travel website, reported that over 20% of holiday makers are opting for these short city breaks as opposed to only twenty one percent taking a fortnight or more. A fundamental reason for the expansion in city breaks and lure of far away sunny destinations is due to the pound’s current standing against the Euro. The pound is weak against the Euro, indeed at the moment, a Euro costs 78pence. This has led to traditional destination haunts like Greece and Spain take a decline in bookings with holiday makers looking at cheaper alternatives in countries such as Romania, Morocco and Bulgaria where the pound is stronger. One of these countries, Romania, have certainly noticed a steady increase of tourism to their towns over the last couple of years. Last year alone the tourism market made 34 million Euros more compared to the last year. Although, many Britons choose to holiday now in eastern European countries, the infrastructure and facilities does not have enough appeal to make foreign tourists spend lots of money and so help their economy. Even still, the forecasts for this year is that the amount of tourists should increase by around 13-15%. 19% of holiday makers surveyed were also looking to visit destinations were the pound is strong. This means that the USA, with its weak dollar is particularly charming with cities such as New York, Orlando, LA and Vegas touted as would be break destinations. All in all the future insecurity surrounding the strength of the Uk currency against other currencies as well as mounting utility, fuel and mortgage payments, will certainly mean that holidays abroad to traditional destinations like Spain and Greece, occur less frequently and visits to eastern European countries like Bulgaria increase, from our need to get the most from our money in today’s hard financial climate.
Maria is a freelance journalist commentating on UK Travel, such as Butlins Skegness for eComparison.
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