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I field emails and phone calls weekly from people who have signed up for a program or programs online and need help. More often than not, the caller has actually joined a program that was created to address the same questions I am being asked. I think to myself, "What's not right here?" In order to be considered a viable program or service online, the website owner is required to provide something in return for your hard-earned dollars. Typically, that something is information. Information in the form of ebooks, software, or training are the most common kinds of membership sites. When considering joining any online program, there are two questions you need to address, whether it is a membership site or not. These two questions are: 1. What is the program selling you for your money? 2. Is there more to the program than just telling others about it? Hence the dilemma presented above. This person arrived at the membership site sales page. They had predefined reasons for hunting for a membership in the first place. Then, hit with an offer they cannot refuse (vast amounts of cash for telling others about that membership) they totally forgot why they needed it in the first place. It's true. As the individual was reading about the membership program, and all it's exciting details, somewhere along the way they forgot why they were hunting for a membership, and they got caught up in some fantastic offer of income that might result from their plugging said program to others. Conversely, the other scenario is the hunter had no intention of building a business. He or she was merely looking for an "easier road." Find something to promote and tell others. This creates a problem though, you are an affiliate only and not the owner of the membership or product. This is the background painted for you, but the problem does not stop there. In the rush to tell others about their wonderful find, they totally neglect to educate themselves on the finer points of what that program (membership or not) has to offer. They skip the details. My advise is simple and even easy to follow. When you join any membership site or buy any product online re-read the sales page. If you can lift out the "here's how to make money" part, and still have lots of valuable reasons for joining remaining that's the program for you! If, conversely, you joined purely for the allure of telling others and thus gaining financial benefits for yourself in the telling, at least know what you're offering. Believe it or not, morally you do have that responsibility. Know thy product. In a nutshell, you join programs and memberships, even those whose sole purpose appears to be making money just for spreading the word about it because you are smart enough to know that morally you have an obligation to find out what it is you will be telling others about. If you can't explain in a simple email or phone call what it is you've joined, you are not ready to share it with others. You can't sell what you don't know. Educate yourself before you sell.
Theresa Cahill invites you to educate yourself in the proper use of online membership programs. Learn how to build a business online at Molten Marketing. Visit our membership article directory for a completely unique version of this article.
Article Source:- Link Building
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