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A Quick Guide to ISBNs for Self-Publishers By : Sudhir.K.Sharma ISBN stands for International Standard Book Number. It is a code assigned to every published book that uniquely identifies it in the marketplace. ISBNs make it easier and more efficient for libraries, booksellers and others in the publishing industry to order, distribute and catalog book. Why Write A Non-Fiction Book? By : Stephen Palmer Contrary to what you may think, publishing a non-fiction book won't make you any money. So why should you write one? Learn truths about the book industry and the purpose of non-fiction books that may surprise you. A must-read for all business owners considering writing a book. Get More Sales With These 5 Proven Headlines By : Alexandria K. Brown In the world of marketing, your first impression -- your headline -- can lead to either sales success ... or failure. 13 Steps to a "Slippery Slope" Online Sales Letter By : Alexandria K. Brown Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They're smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain them passive income. Your Fortune is in the Follow Up! By : Alexandria K. Brown Would you blow your entire annual marketing budget on just one ad to run once during the Superbowl? Does Your Parking Lot Look Busy? Your Prospects are Watching By : Alexandria K. Brown What's even funnier is that the food at those places isn't even great, but I keep thinking I must be missing something since so many other people like it! 7 Marketing Lessons We Can Learn From TV Infomercials By : Alexandria K. Brown You may think of these often annoying programs as "trash TV", but think again. Did you realize that they use many of the exact same strategies that we should? 11 Quick (and Good) Content Ideas for Your Ezine or Website By : Alexandria K. Brown While I'm sure that sometimes you have dozens of content ideas, I bet other times you find yourself staring at a blank computer screen, grumbling that it's publishing time again. Well, have no fear! Here are 11 quick (and good) content ideas for when you're in a pinch. How Starting Your Own 'Country Club' Can Skyrocket Your Revenues! By : Alexandria K. Brown However, the WAY in which they did this made a big difference in my answer. I said NO to almost all of them because they simply did not make it enticing for me. I mean, who WANTS more junk mail? So if you simply ask me if I'd like to be on your mailing list, the answer will usually be NO. Recycle Your Articles to Gain Tons of Traffic and New Subscribers By : Alexandria K. Brown While there are many effective ways to get more traffic and build your ezine list, the one I’ve had the MOST success with is to submit articles for use on other people’s websites and in their ezines. 6 Steps to Catch More Opt-ins Than Ever Before By : Alexandria K. Brown Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about. How to Reach Thousands of Your Ideal Clients and Customers and Skyrocket Your E-mail List By : Alexandria K. Brown One of the questions I’m asked the most by my clients is, “How can I most quickly build my e-mail list?” My answer is, find someone who’s already reaching your target market in droves, and use THEM to build your list! How? With these three easy steps: Easy and effective relationship building in your newsletter. By : Martin Avis Or ... effective writing that builds relationships every time.