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Trade Shows – Display Best Practices By attending a trade show you will expose your business to a world of new customers that you would not have met otherwise. This is why so many businesses allocate large amounts of resources to attending trade shows and creating their displays. Trade Show Displays – Graphic Design Graphics are the most important part of any trade show display. Since you are competing against hundreds of other vendors that are vying for the attention of customers, your display must feature eye-catching and unique graphic designs. This can be difficult. However, by following several simple rules, you will be able to create a graphic design that will attract high-quality customers to your trade show display.