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Why to do Link Building? Search engine optimization comprises of On Page Optimization and Off Page Optimization. As of now Off Page optimization has higher significance than On Page optimization for search engines like Google, Yahoo & MSN. How You Do Your Web Site Promotion What do you do when you have a brand new shiny web site and no way of promoting it? Well for starters you could hold an online press conference. This is actually a very simple process. You will either hire a professional to write out a web press release and have it reviewed by an editor, or you can be bold and take you chances by writing it yourself.