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Why not have a one web page design until you are ready for a full web site? A number of web design customers coming to us have only recently set up a business. In fact some have not even set up their business and are exploring ideas with regards to a web design. Web Design for Corporate Companies. One of the basic principles of marketing is market segmentation. Matching the right product and services to the right market is critical. This certainly applies to the web design business and industry. Securing Web Design Orders through our existing portfolio of customers. Anybody who has advertised on Google Ad words or Overture knows what it costs to generate leads, build a sales pipeline and convert the orders. The cost per click for the keyword ‘web design’ can be as high as £2 per click. The right web design look and feel – Does it matter? This is an article about the look and feel of my website. Enhanced web design is not just enough. The key marketing issues also are very important.