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The Evolution Of PPC Marketing And Where It Is Going From Here Pay-Per-Click (PPC) advertising has already had a very long history. It was prevalent during the dot com boom at the end of the 1990s, but (due to rampant troubles with click fraud) was regularly abandoned by advertisers for advertisements on other websites in favor of CPA and CPS affiliate marketing Getting The Most With Your Advertising Budget: PPC Marketing Pay-Per-Click (PPC) advertising has already had a very long saga. It was common practice during the dot com boom at the end of the 1990s, but (due to rampant troubles with click fraud) was regularly abandoned by advertisers for advertisements on other websites they prefered of CPA and CPS affiliate marketing.