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Why there is a need to implement SEO on website? Search engine optimization is vital to a business because 80-90% of all online traffic originates through the various search engines. Therefore, knowing how to properly market your company through search engine optimization is virtually the only way to be found on the expansive Internet. What is SEO (Search Engine Optimization)? Search engine optimization(http://www.spirit.co.za) is the art of adjusting a website through design and writing techniques that will make your website rank well on the major search engines. Search engine optimization starts with researching the search terms (or keywords) that describe your services and/or products in the exact form that visitors use to find your website. What is SEO (Search Engine Optimization)? Search engine optimization(http://www.spirit.co.za) is the art of adjusting a website through design and writing techniques that will make your website rank well on the major search engines. Search engine optimization starts with researching the search terms (or keywords) that describe your services and/or products in the exact form that visitors use to find your website.